What is (SEO)
SEO is the practice of improving a website’s visibility in search engine results pages (SERPs) to increase organic (non-paid) traffic. It involves technical, content-based, and off-site strategies to help search engines understand and rank a website effectively.
Search Engine Optimization (SEO)
How it helps your
business succeed
04 Steps
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Why is SEO Important?
- Increases organic traffic – More visitors without paid ads
- Boosts credibility and trust – Higher rankings = more trust
- Improves user experience – Faster, mobile-friendly, and engaging sites rank better
- Higher ROI than paid ads – Long-term results with lower costs
Crawling
Search engines use bots (spiders/crawlers) to scan web pages and gather information.
Indexing
After crawling, search engines store and organize pages in their index. If a page isn’t indexed, it won’t appear in search results.
Ranking
Search engines rank web pages based on hundreds of ranking factors like relevance, content quality, backlinks, and page speed.
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